Influencer marketing plays a very important role in modern board game publishing. Whether you are preparing a crowdfunding campaign or planning a retail launch, working with content creators has become one of the core pillars of a marketing strategy. It is often how games first reach their audience in a…

All of Mindclash Games’ 10 core titles so far have been published in at least two languages (and some even in eleven!). As a publisher working extensively with multilingual board game production, we have longstanding partnerships with our publishing partners for certain languages, while others are relatively new and are…

Crowdfunding has become one of the defining pillars of modern board game publishing. It enables ambitious projects, premium components, and direct relationships with players, but it also comes with a unique financial risk profile. Unlike retail, where demand can be tested and scaled gradually, crowdfunding compresses years of financial decisions…

See how we use illustration to connect gameplay and theme, turning abstract systems into stories that players can easily understand and enjoy. Board games are art. They provide an experience to the player, much like a piece of music, a painting, or a novel. For this reason, board games are…

Explore how we handle damaged game components and missing pieces, and see how a clear support process helps us keep your playing experience intact. You might already know me – I’m Réka, MCG’s customer service rep. We might have already exchanged emails if you contacted me about the Pledge Manager,…

We work on the same games during office hours, but after work, a wide variety of games end up on the Minclash team’s tables. Some people make an effort to try a new game every week, while others only have time for one or two new titles. Below, the members…

Explore how board game ideas grow from theme, mechanics, or message, and learn how a clear creative focus shapes better game design. If you ask any creative person what question they get most often, this one will surely be in the top three: Where do your ideas come from? The…

A veteran’s lighthearted guide to surviving – and thriving – at the world’s biggest board game fair Introduction: Why Preparation Matters If you’ve never been to Essen Spiel, let me paint you a picture. Imagine tens of thousands of board gamers, publishers, and content creators converging on a sprawling labyrinth…